SPOTLIGHT SPORTS GROUP ANNOUNCES LONG-TERM STRATEGIC PARTNERSHIP WITH PLAYMAKER CAPITAL INC.’S YARDBARKER BRAND

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TORONTO, CANADA & LONDON, UK –News Direct– Spotlight Sports Group

Spotlight Sports Group assists Playmaker Capital Inc and Yardbarker in expanding market-leading content offering through the creation and delivery of a turnkey, always-on premium digital horse racing destination

Spotlight Sports Group (SSG), a global technology, content and media company specializing in sports betting and fantasy sports, has announced a long-term strategic partnership with Playmaker Capital Inc. (Playmaker) of the Yardbarker brand, a leading American sports and entertainment media platform that attracts over 12 million user sessions per month.

Spotlight Sports Group will provide a turnkey, always-on, premium horse racing destination on Yardbarker.com, featuring entries, results, content, tools, games and coverage from all of America’s top racetracks. Spotlight Sports Group’s horse racing platform will provide coverage to Yardbarker customers across North America.

Initially, the partnership includes extensive coverage of the upcoming Kentucky Oaks and Kentucky Derby offering:

– Entries, results and standings for races leading up to the 2022 Kentucky Derby

– Profiles of each horse scheduled for Run for the Roses and horse-by-horse breakdowns with notes and quotes for major races

– Comprehensive stats articles breaking down ten ways to play the big races and exclusive pick 6 analysis for the big two days

In addition to content from the 2022 Kentucky Derby and Kentucky Oaks, the site will cover all other US tracks throughout the year, including:

– Entries, latest odds, results and charts for races at major US tracks

– Presenting horse racing articles for occasional and regular handicappers

– Daily free bets and exclusive offers for the best places to play

– Horse racing event guides for major track openings

– Content generated by automated AI-powered horse racing

– Unique contests and games to make horse racing more fun

“You could argue that there is a perception that horse racing in America is seen as difficult to understand and difficult to consume,” commented Rick Wolf, SVP, Spotlight Sports Group. “Spotlight Sports Group’s decades of experience in publishing premium horse racing content and actionable betting insights, coupled with Yardbarker’s reach to sports fans, gives us the unique opportunity to make horse racing digestible, understandable and to continue to support their growth and popularity with all sports fans.”

“Understanding that our audience loves all sports but was not engaged in horse racing created an opportunity to deliver a world-class experience and encourage our users to embrace an amazing sport,” added the CEO of Yardbarker, Ben Maggin. “The Yardbarker brand is the perfect place to spark a renewed love of horse racing and create a place where fans can understand, embrace and enjoy one of America’s oldest sports. Spotlight Sports Group is the perfect partner. to introduce horse racing to Yardbarker audiences and explode awareness in the sports landscape.

In addition to creating and enabling media sports betting content platforms, Spotlight Sports Group partner offerings include unique free games, betting information and data, and entries. , automated results and selections.

For more information on Spotlight Sports Group partner offerings, please visit: https://www.spotlightsportsgroup.com/en_us/.

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ABOUT SPOTLIGHT SPORTS GROUP

Spotlight Sports Group (owned by Exponent Private Equity) is a world-renowned technology, content and media company specializing in sports betting and fantasy sports. Spinning off from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience growing and converting the world’s largest sports betting and media companies, delivering best-in-class technology and expertly scalable content experiences in over 70 languages.

ABOUT PLAYMAKER

Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a premier collection of sports media brands, curated to deliver a highly engaged audience of sports fans to sports betting companies, leagues, teams and advertisers.

ABOUT YARDBARKER

Yardbarker is a digital media property focused on publishing sports and entertainment news and information. Founded in 2006, the property distributes content on its website, social media platforms, and through third-party syndication partners. Additionally, Yardbarker curates and distributes “The Morning Bark” and “Quiz of the Day” email newsletters to more than 370,000 daily subscribers.

MEDIA CONTACT

Camilla Wright, Red Knot – E: camilla@redknotcomms.com

ABOUT SPOTLIGHT SPORTS GROUP

Spotlight Sports Group (owned by Exponent Private Equity) is a world-renowned technology, content and media company specializing in sports betting and fantasy sports. Spinning off from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience growing and converting the world’s largest sports betting and media companies, delivering best-in-class technology and expertly scalable content experiences in over 70 languages.

Contact Details

Tom Webb

+1 512-952-9369

tom@redknotcomms.com

Company Website

https://www.spotlightsportsgroup.com/en_us/

See the source version on newsdirect.com: https://newsdirect.com/news/spotlight-sports-group-announces-long-term-strategic-partnership-with-playmaker-capital-inc-brand-yardbarker-446844925

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