Sky Sports pundit reacts to potential ‘long-term deal’ involving Liverpool


Liverpool will benefit from a very competitive bid for the Champions League broadcast rights for the 2024-2027 period, claims football finance expert Kieran Maguire.

a large crowd of people watching a baseball game: Liverpool players cheer their fans at Anfield

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Liverpool players cheer their fans at Anfield

The Lowdown: upcoming sale

Domestic television privileges for the Champions League are expected to go on sale shortly.

The current deal for the UK is held by BT Sport, who are worth £400million a year on their three-year deal.

Team Marketing having been tasked with selling the 2024-2027 rights on behalf of UEFA, the Daily Mail reported that Sky, BT Sport and Amazon will all fight for the lucrative contract.

The Last: Maguire’s Claim

Maguire, a finance expert and regular Sky contributor, has claimed 2021/22 finalists Liverpool will be one of the selling points as the three main broadcasters claim the competition’s next “long-term deal”.

Speaking to Football Insider, he said: “You imagine that would increase the deal a bit.

“Liverpool are a big draw in their own right. UEFA will be aware of the viewing figures and are keen to agree a long-term deal.

“With the takeover of BT by Discovery, they will be a flagship product.

“From Sky’s perspective, they will be watching with interest. If they take him back, it could be a blow for BT Sport.

“Amazon are delighted with what they had in terms of the deal with Premier League TV. They are aware that the Champions League is a product that generates interest and fills gaps in their Amazon Prime listing.

“Whether that will be combined with a terrestrial broadcaster that broadcasts one game per round, we don’t know.”

The verdict: a profitable income for the LFC

According to Football Insider, the Merseyside outfit earned £266.1million in media revenue during the 2020/21 campaign, although this includes deferred broadcast revenue from the previous Covid-hit season.

And with a bidding war set to erupt between three huge broadcasters, it’s possible those numbers could increase even further.

With Liverpool being one of UEFA’s biggest selling points, this could prove to be a huge financial advantage for FSG as the club prepare to build on and maintain the success they have achieved. these last years.

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