Reliance Retail to Introduce Gap to India, Signs Long-Term Deal with US Brand


Reliance Retail on Wednesday entered into a long-term partnership with Gap Inc. to bring iconic American fashion brand Gap to India. With this agreement, the retail arm of Reliance Industries became Gap’s official retailer across all channels in India.

As part of the partnership, Reliance Retail will introduce Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms.

Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail said, “At Reliance Retail, we pride ourselves on bringing the latest and greatest to our customers and are pleased to announce the addition of the American brand iconic, Gap, to our fashion and lifestyle portfolio. . We believe Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers. »

The deal aims to leverage Gap’s position as a leading casual lifestyle brand and Reliance Retail’s established skills in operating robust omnichannel retail networks and scaling local manufacturing, and improving sourcing efficiencies, Reliance Retail said in a statement.

Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc, said, “We look forward to growing Gap’s business in key international markets,” adding, “Our partnership with regional experts, like Reliance Retail in India, enables us to deliver our relevant and purpose-driven brand to customers around the world, while continuing to diversify our business portfolio through our partner-based model. »

Gap was founded in 1969 in San Francisco, and since then has continued to build on its denim-based heritage and connect with customers online and at company-operated and franchised outlets around the world. the whole world.

With a strong vision to do more than sell clothes, Gap is shaping culture, championing a radical and optimistic unique sense of American style by bridging the gap between individuals, generations and cultures, the statement said.

Reliance Retail plans to bring the Gap shopping experience to Indian customers by offering the brand’s youthful and upbeat fashion for men, women and children, he added.

Reliance Retail is a subsidiary of Reliance Retail Ventures which is a holding company of all retail companies in the RIL Group. As of March 31, 2022, Reliance Retail Ventures achieved consolidated revenue of 199,704 crore ($26.3 billion) and a net profit of 7,055 crore ($931 million) from the prior year.

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