FanDuel also extends the existing data relationship with Sportradar
Mutual commitment to innovation through the development of new products and betting offers at the heart of the transaction
NEW YORK, Oct. 26, 2022 (GLOBE NEWSWIRE) — Sportradar (NASDAQ: SRAD) and FanDuel Group (FanDuel) announced a new partnership for official NBA data through the end of the 2030 season. -31. Under the terms of the agreement, Sportradar will provide FanDuel with official NBA data and additional betting services for its sports betting platform. In addition, FanDuel has also agreed to extend its original August 2021 master data agreement with Sportradar through September 2031, which continues Sportradar’s designation as the preferred data and odds provider for FanDuel.
Sportradar and FanDuel will collaborate to enhance the sports betting experience through innovative products and offerings, including, for the first time, the use of certain player tracking data to create props and support the growth of parlays in the same game. Prop and parlay style betting, which continues to grow in popularity, allows customers to bet in new and more creative ways.
FanDuel becomes the first North American sportsbook operator to use official NBA data from Sportradar following the global technology company’s historic partnership with the NBA announced in November 2021. Sportradar will provide FanDuel Sportsbook with access to the portfolio of industry’s most comprehensive betting and betting entertainment products. tools, such as live match trackers and betting widgets.
Additionally, US FanDuel teams will begin using Sportradar’s proprietary Live Channel Trading (LCT) product. Sportradar LCT is the market’s fastest solution for in-game trading with all matches transmitted via Sportradar’s in-house Video Broadcast Network (VDN), a back-end live video streaming system that provides audio visual game feeds up to eight seconds faster than any TV broadcaster.
“As the largest operator in North America, FanDuel is an exceptional partner, who trusts our products and services to help define their differentiation in the market,” said Carsten Koerl, CEO of Sportradar. “We are excited to further expand our relationship with FanDuel in a way that will evolve and grow the growing US sports betting market, while continuing to monetize our long-term partnership with the NBA. This agreement demonstrates the value of our strategy of providing products and services in addition to data rights.”
“FanDuel’s top priority is to provide a superior product experience to our customers. As we enter into this agreement, it was critically important that our commitment to NBA basketball and its official data be tied to a substantial reinvestment in innovation and product enhancements that will ensure FanDuel maintains a leading NBA offering on the market. market,” said Christian Genetski, president of the FanDuel group. . “We are excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical component for a successful customer experience, and we now have long-term stability moving forward.”
Sportradar’s data rights partnership with the NBA makes it the exclusive worldwide provider of NBA, WNBA and NBA G League data from the 2023-24 season through the 2030-31 season.
Sportradar is the global leader in sports technology that creates immersive experiences for sports fans and bettors. Founded in 2001, the company is well positioned at the intersection of the sports, media and betting industries, offering sports federations, news media, consumer platforms and sports betting operators a range of solutions for help them grow their business. Sportradar employs over 3,500 full-time employees in 20 countries around the world. It is our commitment to excellent service, quality and reliability that makes Sportradar the trusted partner of over 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF. Sportradar covers more than 890,000 events per year in 92 sports. Through close relationships with the industry, Sportradar is not only redefining the experience for sports fans; it also protects the sport through its integrity service offerings around the world. www.sportradar.com
About FanDuel Group:
FanDuel Group is an innovative sports entertainment and technology company changing the way consumers interact with their favorite sports, teams and leagues. The premier gaming destination in the United States, FanDuel Group is comprised of a portfolio of leading brands in gaming, sportsbooks, daily fantasy sports, early deposit betting and television/media. The FanDuel group is present in all 50 states with approximately 17 million customers and nearly 30 points of sale. The company is based in New York and has offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland. Its FanDuel TV network and FanDuel+ are widely distributed on linear cable TV and through its relationships with major direct-to-consumer OTT platforms. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the London Stock Exchange’s FTSE 100 Index.