Disc Editorial: Don’t Be Stupid. The market deserves a long-term deal.


The Park Silly Sunday Market was launched in 2007, shortly before the financial meltdown and recession of that time, and it helped Park City’s economy successfully emerge from the recession.

More than a decade later, the Silly Market can be considered one of the attractions that has made Park City such a popular summer and fall destination during the novel coronavirus pandemic.

Either way, and in the years since, the Silly Market has proven to be an attraction in itself, even though it takes place on another Park City attraction – Main Street.

An important discussion is scheduled for Thursday at the Immeuble Marsac around the future of Silly Market. Park City and Silly Market management are considering a long-term deal to host the event, with a contract spanning between seven and 10 years appearing to be a possibility. Talking points will likely include issues such as financial incentives.

On Thursday, Mayor Nann Worel and the Park City Council are expected to back Silly Market’s desire for a long-term deal, which will last up to a decade. We are confident that the parties will be able to work out the details of a financial package and the services required from each party.

The Silly Market at this point is a known staple in Park City, focused on tourism. It draws people from the community, Utah at large, and out-of-state visitors. The weekly event, undeniably, benefits the local economy with so many people on Main Street or elsewhere in Park City on Silly Market days.

A long-term agreement like the one that seems possible between Silly Market and Park City management would allow the event to continue to evolve without needing to return to the Marsac Building every two years to renegotiate a contract.

But that also wouldn’t stop the Silly Market, Mayor and City Council from addressing issues when they’re certain to arise over a period of up to 10 years. The Silly Market, for example, has over time shown a willingness to make adjustments to operations, such as the footprint, to better suit the high street and old town. We expect this will not change even if the organizers hold a long-term agreement.

It would be silly for the parties to fail to reach an agreement to keep the market on Main Street.


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