Bulgarian beer brewers expect short-term sales to continue rising

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SOFIA (Bulgaria), April 15 (SeeNews) – The resurgence of the beer market in Bulgaria is expected to continue in April and May, with the arrival of the hot season and the lifting of measures to contain the pandemic having led to a recovery in sales , said the Union of Brewers of Bulgaria (UBB).

Beer sales during Bulgaria’s Easter holiday, which takes place on the penultimate weekend of April, are expected to remain on an upward trend, following a 21% annual growth in turnover and a 16% growth in sales volume generated in 2021, the beer industry body said in a statement Thursday, citing recent data from marketing research institute GFK.

In comparison, in 2020, revenue from beer sales increased 13% year-on-year, while sales volume increased 14%, the data showed.

Bulgarian beer brewers generate 60% of their total sales volume during the months of April to September, according to the statement.

There are 39 small, medium, large and micro-breweries in the country, which represent a total of 180 product lines, with lager having the largest market share, between 93% and 95%.

Companies in the sector are also improving their sustainability measures, with large companies building solar photovoltaic farms and obtaining biogas from bio-anaerobic wastewater treatment facilities.

UBB is one of seven industry bodies that have partnered with the Bulgarian Chamber of Commerce in a platform that aims to achieve 55% recycling of plastic packaging in the market by 2025.

UBB includes Bolyarka, Britos, Zagorka, Kamenitza, Carlsberg Bulgaria, Lomsko Pivo, Dorovski Invest and their raw material and equipment suppliers.

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