Fanatics has reportedly entered into a long-term NIL partnership with Alabama to open a team store, according to the school’s announcement Monday. In addition to offering NIL products for student-athletes, this store will also feature gear from officially licensed outlets such as Nike and Topps.
Greg Byrne, who is Alabama’s Director of Athletics, released a statement regarding the NIL partnership announcement: “Fanatics has been one of Alabama Athletics’ premier partners for over a decade and this new agreement elevates our relationship to new heights. By leveraging Fanatics’ expanded scope of services, we’ve empowered our university and student-athletes to maximize sales and brand exposure with Fanatics’ premier family of brands, including Fanatics Commerce. , Topps and Candy Digital. I think our fans will be excited when they see it all come together in Bryant-Denny’s The Authentic store.
On3 has more HERE.
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